Electronic Arts will add ads to its AAA games

It is possible that in the future Electronic Arts will have advertising in its titles. This was revealed by Andrew Wilson, CEO of the company during a conference call with investors and analysts.

Wilson said that EA is doing research on integrating advertising into AAA games, and several teams in the company are currently working on it. The developer did not specify exactly what these ads will look like. However, it is possible that it will be presented in the form of virtual advertising banners in the game worlds, similar to how it is already implemented in American Truck Simulator.

Despite ongoing development, ads will not be appearing in Electronic Arts games anytime soon. Wilson emphasized that the company will proceed with great caution, and all initiatives related to in-game advertising are still in the early stages.

Translated with DeepL.com (free version)